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Gender has a major impact on the household, whether in terms of aesthetics, demands or roles acquired by its residents. But as gender roles and characteristics evolve, predicting or assuming household behavioural patterns based on gender becomes a difficult proposition. This Strategy Briefing aims to identify the major shifts in gender within the household and their impact on brands, marketing and overall demographics.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
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The analysis covers what the trend is, why it is important, who is most influenced by it, and how brands, manufacturers can capitalize on it.