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Dr Shirin Abbas comes with over 35 years’ Industry-Academia-Consultancy experience. She is the first British Chevening scholar from Uttar Pradesh, having studied at the University of Westminster, London UK. She has interned with The Irish Times, Dublin during the Chevening stint. Her 25 years’ tenure in Journalism covers almost all English dailies of India and some abroad—As a Development Communication consultant, she has worked on several assignments with leading International and National NGOs including Foreign & Commonwealth Office, (UK), ActionAid, UNICEF, BBC Media Action, UP State AIDS Control Society (UPSACS), HLFPPT and many others. Dr. Abbas is an expert in SBCC with her PhD in Mobiles for Social and Behavioural Change Communication. With several National and International awards and research publication to her credit she is an avid researcher, academician and a Development Communication consultant. She is today hailed as an expert in the Communication & Education sector, Media, Women & Gender Studies.