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Dr. Cristina Giménez Elorriaga is the Director of Corporate Relations at the Faculty of Engineering, University of Deusto (Bilbao, Spain). She also lectures in several master’s programs on leadership and soft skills. Dr. Giménez is the Director of the International Ada Byron Award for Women in Technology, and a recipient of the National Award for Cultural Research. She is the author of various studies and projects for public and private institutions.